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Some, like this one, were abandoned part way through as we quickly realized what would and would not work. In this case, having the labels left aligned was not the optimal layout. https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1522449978577-40GSB6GMJYVLXAFXSJR0/uiuxdesign-checkout-01.jpg Streamlined Checkout https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1522449927962-N3RVDELA3SAVDWABA2Q0/50-50-test.png Streamlined Checkout https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570811149112-CFXRAMNR3JZ8BWI4O7M8/no.png Streamlined Checkout - Some did not work out The sketching process was used to figure out the best layout before creating wireframes. Some, like this one, were abandoned part way through as we quickly realized what would and would not work. 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The contact and address were split up when they could be together https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570750436890-7R57BHOY1D1820A1555R/billing-address.jpg BrightStores Checkout Fields https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570748641588-RXTM08K0A5FY35O5UEFC/v2_00_shipping.png BrightStores Checkout Fields https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570749270255-C3GJ5OAT2MQ8PFZ2O3XG/shipping-address.jpg BrightStores Checkout Fields https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570748615893-3ATCH2JBIKWNEJQZ2VPJ/v1_00_shipping.png BrightStores Checkout Fields https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570750436890-7R57BHOY1D1820A1555R/billing-address.jpg BrightStores Checkout Fields https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570748641588-RXTM08K0A5FY35O5UEFC/v2_00_shipping.png BrightStores Checkout Fields https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570749270255-C3GJ5OAT2MQ8PFZ2O3XG/shipping-address.jpg BrightStores Checkout Fields https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570750509966-RKQMAGDYMYWUIM705S8C/old_shipping2.png BrightStores Checkout Fields https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570748309965-QHMROKIC05AL8TOWJBWD/old_shipping.jpg BrightStores Checkout Fields - Too much empty space As you can see, the original Shipping section had a lot of white space that was going unused. The contact and address were split up when they could be together https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570748928229-L2UCGSR7QG4F8TI1ACDB/v2_01_billing.png BrightStores Checkout Fields https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570750559551-1XCFDFF3G97XI94Z9A37/old_billing2.png BrightStores Checkout Fields https://www.annagroman.com/broads-abroad daily 0.75 2020-02-12 https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570662240284-QF12W4RKRXEW435BDV3U/image-asset.jpeg Broads Abroad https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570662911730-FCXWZMJ2ZMV5Z4X6WRX3/feature%2Bcomparison.jpg Broads Abroad https://images.squarespace-cdn.com/content/v1/5ab037aecc8fed2171d1e58c/1570660364207-8BVESDE1BWS200C2EWR6/20180407_160404%280%29.png Broads Abroad "What would make me feel at home? A community. A group of friends. 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