— About Anna
Curious by nature.
Practical by design.
— My Approach
I connect the details without losing sight of the whole.
I’m a senior UX/UI designer with more than eight years of experience spanning e-commerce, SaaS, personalization, conversion optimization, and front-end development.
After leading digital experience work in-house, I now partner independently with a small number of companies that need thoughtful, ongoing design support. My development background helps me work closely with engineers, understand constraints early, and create designs that can actually be built.
I also run Hoopie Hollow Designs, my independent website design studio for small businesses and creative brands. These focused projects give me the chance to combine UX thinking, visual storytelling, and hands-on building from beginning to end.
— Experience
A career built across disciplines.
Now
Independent Senior UX/UI Designer
Ongoing partnerships with Conquer, CareerMD, and Force of Nature, alongside select website projects.
2024
Independent Senior UX/UI Designer
Led UX/UI, research, experimentation, and personalization for a growing e-commerce business.
EaRlier
UX leadership + front-end development
Designed products, built digital experiences, and established UX practices across multiple organizations.
Good work starts with a good conversation.
Tell me what your team is building, improving, or trying to untangle.