THE WEBSITE DESIGN STUDIO OF ANNA GROMAN
Hoopie Hollow
Designs
Distinctive Squarespace websites for small businesses and creative people—designed with care and built to be easy to manage.
— Thoughtful from start to finish
A website that feels like you—and works for the people you want to reach.
Hoopie Hollow is my small website design studio, where I combine UX thinking, visual storytelling, content strategy, and hands-on building to create custom sites that are beautiful, clear, and practical. You work directly with me from our first conversation through launch.
— Selected Website Work
A few websites—and the thinking behind them.
Explore how each project came together, from the original goals and visual direction to the choices that shaped the finished site. Each story is short, visual, and includes the live website when it’s available.
Fine Home Construction
Strategy · Copy · Brand refresh · Build
View project story
Heritage Timber Wrights
Brand identity · Content · Design · Squarespace
View project story
Wild Rosie
Strategy · E-commerce · Workshops · Squarespace
Yoni Circle
App launch · Content · Animation · Squarespace
Focused, collaborative,
and refreshingly clear.
— The Process
01
02
Shape
Structure, messaging, and the design system.
03
04
Discover
Goals, audience, content, and visual direction.
Build
Responsive Squarespace implementation.
Launch
Polish, training, and a confident handoff.
Let’s make something worth remembering.