WEBSITE DESIGN + BRAND REFRESH
Heritage Timber Wrights
An expressive identity and digital home for a craft-led Maine timber framing studio.
My Role
Brand strategy, identity, copy, website design + build
Platform
Squarespace
Industry
Timber framing + design/build
Give a highly skilled team a brand as specific as its work.
Heritage Timber Wrights needed to express both sides of the business: time-honored craft and a progressive, creative approach to building. The new experience had to organize a broad set of services, communicate an environmental point of view, and feel welcoming to clients with ambitious ideas.
— The Opportunity
— The Experience
A brand system that feels at home beside the work itself.
Project photography · Curated to let craftsmanship and place carry the story.
Identity refresh · A heritage mark grounded in hybrid timber-frame construction.
— Key Design Decisions
Build a world around the care in the craft.
Own a clear point of view
“Crafted with Care” became the throughline—connecting the team’s approach to people, materials, forests, and the structures they leave behind.
Balance heritage and possibility
Etched, hand-drawn details and warm editorial type evoke tradition, while spacious layouts and direct language keep the brand fresh and forward-looking.
Make a broad practice coherent
Services were organized into an approachable system spanning house design and build, barns, trusses, timber accents, insulation, and interior work.
Bring sustainability into the story
Native species, low-impact forestry, wood-fiber insulation, and energy-conscious building are presented as part of the process—not a separate marketing claim.
— Brand Direction
Warm, storied, and made by hand.
The identity draws from old makers’ marks, woodcut illustration, and the geometry of timber frames. A deep forest palette and expressive serif typography give the studio an established feel without losing its personality.
WARM PARCHMENT · MOSS · CHARCOAL · FOREST
A flexible brand system designed to live beyond the website.
— What I delivered
Brand strategy and positioning
Logo refresh and visual direction
Color and typography system
Website architecture and copy
Responsive Squarespace design + build
Brand guide, business cards, and apparel direction
The Result
A memorable, flexible identity that feels both established and unmistakably human.
The finished system helps Heritage Timber Wrights tell a more complete story: what the team makes, how it works, and the values behind every choice. The website serves as the center of a brand that can extend naturally into proposals, apparel, social content, and the jobsite.