E-COMMERCE + WORKSHOP WEBSITE
Wild Rosie
A joyful digital home where hand-printed goods and a traveling craft school could grow together.
My Role
Strategy, information architecture, UX, Squarespace design + development
Platform
Squarespace
Industry
Artisan retail + creative education
Bring two connected parts of the business into one clear experience.
Wild Rosie was growing beyond its collection of hand-dyed, hand-printed textiles with Wild Rosie Craft, a traveling school for printmaking, metalsmithing, and textile arts. The redesign needed to give products and workshops equal visibility without losing the imaginative, handmade character of Nina and Pat’s work.
— The Opportunity
— The Experience
Commerce and creative education, held together by one expressive world.
Brand story · The artists, place, and process remain visible throughout the experience through Nina’s illustrations.
Homepage · Clear entry points for shopping, workshops, process, and commissioned work.
The educational side of the business feels as considered as the shop.
— Key Design Decisions
Let the artists’ world shape every part of the site.
One brand, two paths
Shopping and learning became equally clear entry points, allowing visitors to understand the expanded business immediately.
Illustration as navigation
Nina’s forests, oceans, flora, and hand-drawn details became part of the interface—not decoration added after the structure was finished.
Make workshops easy to join
Workshop categories and upcoming schedules were organized so visitors could move from inspiration to registration without hunting for details.
Strengthen discovery
A streamlined catalog, clearer categories and tags, responsive layouts, and foundational SEO made a content-rich site easier to browse and find.
— Visual Direction
Whimsical, tactile, and unmistakably theirs.
The experience takes its cues from the work itself: organic forms, imperfect marks, rich color, and playful moments. Custom HTML and CSS helped the Squarespace build feel authored rather than templated.
A custom-feeling commerce site that could support a growing creative business.
— What I delivered
Website strategy and content hierarchy
Shop and workshop information architecture
Responsive Squarespace design
Custom HTML and CSS
Product catalog organization
Mobile and SEO improvements
The Result
A richer brand experience that makes room for goods, gatherings, and future growth.
The finished site connects Wild Rosie’s products, process, commissioned work, and creative education in one coherent place—while preserving the personality that makes the studio memorable.