Website design

WEBSITE DESIGN + BRAND REFRESH

Fine Home Construction

A refined digital home for more than four decades of Maine craftsmanship.

My Role

Strategy, copy, identity refresh, website design + build

Platform

Network Solutions

Industry

Residential Construction

Make deep experience feel current—and the right work easy to find.

Fine Home Construction had decades of skill, a distinctive design-build approach, and a rich portfolio. The opportunity was to shape those strengths into a clearer, more elevated experience that could lead with custom homes while still making room for renovations and fine craftsmanship.

— The Opportunity

— Key Design Decisions

A quieter site that lets the work carry the story.

01

Lead with the ideal project

Custom homes became the clearest entry point, while renovations, additions, and detailed craftsmanship remained visible as part of the broader practice.

02

Curate, rather than catalogue

A selective project structure prioritizes the strongest, most relevant photography and helps prospective clients quickly understand the caliber and range of the work.

03

Explain the value behind the walls

The content brings forward the team’s in-house process, hybrid timber framing, energy-conscious construction, and material knowledge without overwhelming the visitor.

04

Refresh the identity

The logo was redrawn to feel architectural and established, with references to timber framing and building materials that remain legible across digital and print uses.

— Brand Direction

Architectural, grounded, and distinctly Maine.

A restrained visual system pairs generous space and editorial typography with quiet, natural color. It respects the company’s history without making the work feel nostalgic or dated.