WEBSITE DESIGN + BRAND REFRESH
Fine Home Construction
A refined digital home for more than four decades of Maine craftsmanship.
My Role
Strategy, copy, identity refresh, website design + build
Platform
Network Solutions
Industry
Residential Construction
Make deep experience feel current—and the right work easy to find.
Fine Home Construction had decades of skill, a distinctive design-build approach, and a rich portfolio. The opportunity was to shape those strengths into a clearer, more elevated experience that could lead with custom homes while still making room for renovations and fine craftsmanship.
— The Opportunity
— The Experience
Real work, presented with enough space to appreciate the details.
Project photography · Curated to let craftsmanship and place carry the story.
Identity refresh · A heritage mark grounded in hybrid timber-frame construction.
— Key Design Decisions
A quieter site that lets the work carry the story.
Lead with the ideal project
Custom homes became the clearest entry point, while renovations, additions, and detailed craftsmanship remained visible as part of the broader practice.
Curate, rather than catalogue
A selective project structure prioritizes the strongest, most relevant photography and helps prospective clients quickly understand the caliber and range of the work.
Explain the value behind the walls
The content brings forward the team’s in-house process, hybrid timber framing, energy-conscious construction, and material knowledge without overwhelming the visitor.
Refresh the identity
The logo was redrawn to feel architectural and established, with references to timber framing and building materials that remain legible across digital and print uses.
— Brand Direction
Architectural, grounded, and distinctly Maine.
A restrained visual system pairs generous space and editorial typography with quiet, natural color. It respects the company’s history without making the work feel nostalgic or dated.
Fine Home Construction
COASTAL NEUTRALS · ARCHITECTURAL BLUE · DEEP EVERGREEN
One cohesive experience, from first impression to inquiry.
— What I delivered
Website strategy + information architecture
Messaging and page copy
Logo refresh and visual direction
Project selection and organization
Responsive design + build using Network Solutions
Launch polish and content guidance
The Result
A confident, image-led site that makes forty years of expertise feel relevant now.
The finished experience gives prospective clients a clearer picture of what Fine Home Construction builds, how the team works, and why its approach is different—while giving the business a practical site it can continue to manage.